'Choose Water' message hits the road

Thursday, 28 November 2019

Geelong residents will see prominent reminders about the benefits of drinking water on city streets, with the back panel of a local CDC bus now carrying the ‘Choose Water Every Day’ message.

A partnership between the City of Greater Geelong, neighbouring G21 councils, Barwon Health and other health organisations, the ‘Choose Water Every Day’ campaign aims to promote water as the drink of choice for residents and visitors to our region.

Statistics detailed in the City’s Municipal Health and Wellbeing Plan 2018-2021 reveal that only one in 10 Geelong adults drinks more than the recommended two litres of water per day.

Further, around 35 per cent of local adults drink sugar sweetened beverages such as soft drink or sports drinks either daily, once or several times a week.

With their high sugar content, soft drinks can contribute to excess weight gain and obesity, which may increase the risk of developing type 2 diabetes, heart disease and some cancers. Sugary drinks can also lead to tooth decay.

In contrast, water has no kilojoules or sugar.

The City has been reducing sugar sweetened beverages in cafes and canteens at its leisure and recreation facilities. Both The Arena and Lara Pool have completely removed sugary drinks from their fridges.

The ‘Choose Water Every Day’ message will also be promoted on social media and via community billboards, local radio and events throughout the region.

The branding includes the word ‘water’ in 11 different languages and will remain on the bus for the next six months.

Councillor Pat Murnane, Chair – Community Health, Wellbeing and Safety portfolio:

Staying hydrated is essential for good health, along with eating well and fitting in 30 minutes of exercise each day.

Dehydration can lead to thirst, headaches, weakness, tiredness and slow reactions. Drinking about eight glasses of water each day is the best way to stay hydrated, and it won’t lead to the serious health problems caused by sugary drinks.

I encourage everyone to heed the message and choose water every day.






Page last updated: Thursday, 28 November 2019

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