central Geelong
central Geelong

Enormous growth recorded in Central Geelong

Monday, 14 May 2018

Central Geelong is Australia’s fastest growing regional city.

Employment in Central Geelong is up 44 per cent from 2011 census data taking the total of jobs to 30,476. The industries that offer the most jobs in central Geelong include the health care and social assistance industry (up from 5987 to 11,782 jobs), public administration and safety (3599 jobs) and education and training (3341 jobs).

The changing culture in our city has shown an increase in the number of cafes, restaurants and bistros with a total of 238 recorded in the 2017 census year. The total number of buildings rose from 1034 to 1114 and the total number of establishments from 3281 to 3550. These increases reflect the large investment in city infrastructure since the 2011 census.

CLUE data provides comprehensive information about land use, employment and economic activity and provides a portrait of the changing nature of life in Central Geelong. The data assists with business planning, policy development and strategic decision making and is a valuable source of information for investors, consultants, students, urban researchers, property analysts and businesses.

The 2017 Census is a snapshot of data from July – November, collected from businesses and properties in central Geelong bounded by Corio Bay, Latrobe Terrace, McKillop and Bellarine streets.


Tim Ellis, Acting Director, Investment and Attraction, City of Greater Geelong

The tremendous growth in employment in Central Geelong is reflective of the fact that government and businesses alike are choosing our city for their headquarters.

The large increase in the number of buildings demonstrates the commitment of government and industry to investment in infrastructure in our city.

We are pleased that we have such a strong relationship with our local businesses and by working together to provide data we have gained a valuable snapshot that we can all use for effective planning.


Nancy Multari, CLUE Project Manager, Strategise Group

The City of Greater Geelong is the first Victorian council to have a complete online CLUE data collection and reporting system.

I am pleased to have delivered a project that has provided the City with information regarding over 3,500 establishments on land use, industry and employment data at street, block and suburb level. In future this information can be monitored and measured to enable trend analysis at a suburb, council, region and/or state level.