Growing our tourism and events

Our tourism and events offering is strong, but we aim to grow it further.

Key priorities

  • Working with government to deliver City Deal tourism infrastructure projects, including the Convention and Exhibition Centre.
  • Delivering the Visitor Economy Strategy 2017–21 and the Tourism Development Plan.
  • Building on the current events program and increasing cross-promotional opportunities.

Our aims in 2018-2019

  • Complete preliminary work for the establishment of the Mineral Springs Spa.
  • Continue to attract cruise ships.
  • Support the Geelong Waterfront Safe Harbour Precinct Project.
  • Help to upgrade visitor facilities, experiences and accommodation.
  • Continue to support high-quality events across the region.
  • Commence construction of an artificial reef and underwater sculpture park.

Measures of success

  • 2.1 per cent annual increase in visitors.
  • 3.8 per cent annual increase in expenditure by visitors.
  • 4.9 per cent annual increase in international overnight visitors.
  • 1.9 per cent annual increase in domestic overnight visitors.
  • 1.6 per cent annual increase in tourism employment.
  • 30:1 return on investment of Geelong major events to the municipality.

Page last updated: Monday, 1 July 2019